Our readers' favorite early Black Friday deals
Apple iPad (9th Generation): $329 $200
Dyson Digital Slim Cordless Vacuum: $500 $230
KitchenAid 7-Quart Bowl-Lift Stand Mixer: $650 $420
Great Jones 3.5-Quart Cast-Iron Dutch Baby: $140 $80
Apple AirPods Pro (2nd Gen) With USB-C: $249 $190
Helix Midnight Luxe Foam Mattress: $2,373 $1,780
Brooklinen Classic Percale Hardcore Sheet Bundle: $313 $212
Glocusent Neck Book Light: $21 $17 with code CNNDIGITAL
Old Navy Extra-High-Waisted PowerChill Slim Boot-Cut Pants: $27 $14
Great Jones 6.75-Quart The Dutchess Oven: $180 $110
Beats Studio Pro Headphones: $350 $170
Black Friday isn’t just a single day anymore. The year’s lowest prices are already beginning to go live ahead of Thanksgiving week, and we’re here to help you find the best early Black Friday deals of the season. After all, the team here at CNN Underscored has been writing about how to save money for years, with decades of combined experience.
Just about every retailer under the sun is getting in on the savings too. So whether you’re searching for the perfect gift ideas to wrap up under the tree or have something particular in mind, we’ll be combing through all the best offers from the likes of Amazon, Walmart and all of the other top retailers.
Early Black Friday CNN-exclusive sales
Keep your body cradled and supported by way of this 15-inch luxury firm hybrid mattress. Other Nolah mattresses were a hit among Underscored testers. Just use code CNN150BF.
Save 20% on tons of coffee with our exclusive code CNN20OFF. This essentials bundle is a great place to start with sampling three different flavors.
Use our exclusive code ?CNN15 to take 15% off one of our favorite advent calendars. We particularly love the floral tones of its packaging as well as the flavorful treats inside.
Treat your loved ones with a pack of delicious mini cupcakes from Baked by Melissa at 15% off by using the code CNN15. They'reone of the best food gifts we can recommend!
? Aday: Build out your capsule wardrobe of office essentials and smart casual attire at Aday. From work trousers to longline blazers, you can take your outfit from day to night at a discount. Take $50 off your first order of $300 or more with code CNN50.
? Approved by Fritz: The small, woman-owned business, Approved by Fritz, has a curated collection of whimsical petwares. With code CNN15, you can unlock 15% off the collection, including a checkered dog bed and an editor-favorite colorblocked leash.
? Aurate?: Through Dec. 31, Underscored readers can get 35% off earrings, giftable necklaces and more with code CNN35 at Aurate.
? Baked by Melissa: Treat your loved ones with a pack of delicious mini cupcakes from Baked by Melissa. Save 15% sitewide by using the code CNN15. During last year’s holiday rush, our editors named its holiday cupcakes one of the best food gifts.
? Beauty Pie: Get luxury skin care products for less with a Beauty Pie Membership. With code CNNSENTME, you’ll get three months of access for up to 70% off. Plus, first-time members receive $10 off their purchase.
? Compartés: Compartés makes some of our favorite Advent calendars, and now you can save on a box of chocolates that’s perfect for gifting or bringing to a party as a dessert. Get 15% off with code CNN15.
? EarFun: Save on a collection of the company’s true wireless earbuds, including its recently released EarFun Air Pro 4 that drop down to $66 when you use code EPRO4CNN.
? Glocusent: Using code CNNDIGITAL at checkout will take 20% off this neck lamp.
? Modular Closets: Give your closet a little TLC with Modular Closets. The systems can thoughtfully house every item in your wardrobe, no matter your layout. Snag dozens of variations — from slim closet towers to custom builds for optimal organization — at 20% off with code CNN20.
? Nolah: Its entire collection of premium mattresses is 35% off and an additional $150 off with code CNN150BF. Select mattresses, like the cloudlike Nolah Evolution — the brand’s most popular option — will come with two free pillows.
? Volcanica Coffee: From coffee gift bundles to individual bags of beans, tend to your need for caffeine with this 20% discount when using code CNN20OFF at Volcanica Coffee.
Early Black Friday sales at major retailers
Amazon, Lowe’s, Walmart and more
Your nightstand needs an upgrade, and the Echo Spot is just the device for the job. On top of just serving as a smart speaker, we also loved its alarm clock features. Now it's $30 off ahead of the holiday shopping season.
Dyson makes some of the best cordless stick vacuums, and now you don’t have to shell out big bucks for one of the premium cleaners. Best Buy has 50% off this stick vac ahead of those pre-holiday deep cleans.
Combine your washer and dryer into a single unit and save a whopping $1,301. It'll also save you tons of space, as well as money on your monthly bills thanks to its energy-efficient design.
Loaded with skin-barrier-repairing ceramides and moisturizing squalane, the latest body cream from Kiehl's aims to hydrate in even the driest months. It's an extension of my personal favorite, the Ultra Facial Cream.
? Amazon: One of the web’s biggest retailers is discounting everything under the sun ahead of Thanksgiving week. You can also shop our top picks from the Amazon Black Friday sale.
? Best Buy: All the biggest tech is already going on sale at Best Buy as part of its early Black Friday sale. You can also shop our top picks from the Best Buy Black Friday event.
? The Home Depot: Black Friday landed early at one of the biggest home improvement retailers, ushering in deals on Christmas trees, large and small appliances, tools and more.
? Lowe’s?: Weekend warriors, rejoice! Save on everything you need for fall during this Lowe’s Black Friday Buildup sale, including tools, appliances and more.
? Sephora: Sephora’s biggest sale of the year for Beauty Insiders is live, with tiered discounts through Nov. 11 with code SAVINGS. Rouge members get first pick from the beauty deals, with 20% off their purchase.
? Target: Home goods, groceries and other everyday essentials are discounted in this early Black Friday sale. You can also shop our top picks from the Target Black Friday sale.
? Walmart: Walmart sells just about everything, and that wide range of products is starting to go on sale to kick off the holiday shopping season. Cut through the clutter by shopping our top picks from the Walmart Black Friday sale.
? Wayfair: Wayfair’s Black Friday Preview sale is live with up to 70% off a collection of furniture for your whole home. Overwhelmed by the pages of discounts? Shop our curated picks from the Wayfair Black Friday sale.
Early Black Friday sleep sales
Save on mattresses, sheets, weighted blankets and more
Stay comfortable throughout the night with this ultra cooling pillow. We named the Crescent shape the best cooling pillow for side sleepers. Now, it's 25% off ahead of Black Friday.
Save nearly $600 on Helix’s bestselling Midnight Luxe Mattress and enjoy a choice between an ultra-breathable Tencel or GlacioTex Cooling pillow top.
The brand’s bestselling hybrid innerspring mattress is now $300. Choose from three firmnesses and two different heights while this pre-Black Friday sale is live.
If you like your sheet sets with a little sheen, this sateen bundle from one of our favorite brands for bedding and toweling kits out your bed with fitted and flat sheets, four pillowcases and a duvet cover.
In addition to Purple’s famous GelFlex Grid, this mattress includes an additional 2 inches of premium comfort foam for more cushioning and less bounce.
This Birch mattress is made with natural and certified organic materials, and now you can save nearly $500 well ahead of the holiday shopping rush.
Kick back and wait for this all-foam mattress in a box to show up at your front door. We love that it has both a cooling gel layer and breathable cover so you won’t sweat while you sleep.
Save $50 on this weighted blanket that's perfect for hot sleepers thanks to its chunky, open-knit design. You can choose from cream and grey designs, each of which weight 10 pounds.
? Amerisleep: Save $500 on the brand’s award-winning mattresses with code AS500.
? Avocado: During the brand’s sale, certified organic mattresses are up to $1,540 off.
? Beautyrest: Beautyrest is kicking off Black Friday deals with up to $1,000 off select luxury mattresses and adjustable bases.
? Big Fig: Mattresses suited for plus-sized sleepers are $500 off with code BFPREVIEW.
? Birch: Until Dec. 1, you can score 25% off sitewide, plus two free pillows with a mattress purchase when using code BF25.
? Boll & Branch: Buttery-soft cotton sheets and duvet covers are 20% off with code FAVORITE20. Plus, you’ll receive a free towel bundle if you spend $499 or more.
? Brooklinen: Save up to 40% on a collection of soft sheet sets and bath bundles.
? Brooklyn Bedding: Cozy mattresses, sheets, pillows and more are 30% off with code VETERANS30.
? Buffy?: The maker of our favorite down-alternative comforter is taking 25% off sitewide (or more) on its eco-friendly bedding.
? Coop Sleep Goods: Don’t sleep on this rare 25%-off sitewide deal at the Underscored-favorite brand Coop.
? Cozy Earth: Premium bedding, pajama sets, sweatshirts cozy enough to lounge in all year round and more are up to 35% off.
? Eli & Elm: Our editors love Eli & Elm’s side-sleeper pillows, weighted blankets and other sleeping essentials that keep us well rested all year long. Get up to 35% off sitewide during the brand’s fall sale while supplies last.
? Essentia: Body-hugging organic mattresses are 25% off sitewide, plus you’ll get two free pillows with your mattress purchase.
? Ettitude: Silky-soft bamboo sheets, woven throws and more are up to 40% off.
? Helix: Helix is taking 25% off across its entire side. Just use code BF25 at checkout to unlock the savings. What’s more, get two free Dream Pillows or bedding bundles with every mattress purchase.
? Leesa: Until Nov. 18, select mattresses are 25% off. After purchasing a mattress, you’ll also receive two free pillows — no code needed.
? Nectar: Celebrate Daylight Savings with a better night of sleep. Nectar is taking up to 50% off its popular mattresses so you don’t lose a wink of sleep over high prices.
? Nolah: During Nolah’s Early Access Black Friday sale, its entire collection of premium mattresses is 35% off. Select mattresses like the bestselling Nolah Evolution — the brand’s most popular option — will come with two free pillows. You can get an additional $150 off with code CNN150BF.
? Purple: Save up to $1,000 when you buy a mattress and a base while this limited-time early Black Friday sale is live.
? Plank: For a firm, flat and supported sleep, Plank should be your first option. The entire site is 30% off during the brand’s Veteran’s Day Sale.
? Saatva: Spend $1,000 or more on any of the company’s popular mattresses and you’ll save $300 on your purchase.
? Sealy: Save hundreds on mattresses, adjustable bases and more sleep essentials.
? Wolf Mattress: All mattresses are 20% off until Nov. 17. Any active military members, veterans, first responders and emergency personnel can score 30% off.
Early Black Friday beauty sales
Save on makeup, skin care, hair tools and more
Despite joining the Glossier You lineup in early October, this sister perfume has an exclusive 20%-off discount during the Sephora Savings Event.
Give yourself extra shine with an affordable at-home treatment beloved by our experts. Opt for a sheer gloss or go bold with a color pigment.
Underscored's favorite face moisturizer for dry skin, the Ultra Repair Cream comes bundled in a solid two-for-one deal weeks ahead of Black Friday. Just in time for brisk weather!
Everything showers, meet the Hai Smart Shower Head. It comes in six colorful handhelds and bolsters your routine with Bluetooth technology.
Effortless curls come overnight with this satin headband set from Kitsch. Our beauty editor, Sophie Shaw, and our deals editor Jacqueline Saguin swear by the heatless curlers.
Swipe on a creamy brown-hued lip tint for the fall and winter season. The popular Summer Fridays lip balm is on a special discount at Sephora.
From a Salted Caramel to a Rainwater, 13 scents of the Touchland hand sanitizer are marked down to $8, meaning you can snag multiple stocking stuffers.
The cult-favorite lip mask from Laneige just got a seasonal revamp. PSA: Sephora members get an exclusive discount on the peppermint tint as well as its five other flavors.
? Beauty Pie: Get luxury skin care products for less with a Beauty Pie Membership. With code CNNSENTME, you’ll get three months of access for up to 70% off. Plus, first-time members receive $10 off their purchase.
? dpHue: Until Nov. 15, some of our staffers’ favorite hair glosses and hair coloring products are 25% off. Just add to cart, then check out the discounts.
? Dermstore: Soothe tired skin with splurge-worthy skin care from SkinMedica — now 25% off at Dermstore.
? First Aid Beauty: Famed for its gentle, no-frills skin care, First Aid Beauty’s most popular product, the Ultra Repair Cream, has an early Black Friday deal of buy one, get one free, expiring Nov. 23.
? Hai: Colorful smart shower heads and systems are 25% off during the brand’s sitewide sale.
? Kitsch: The maker of the Underscored-editor-approved overnight products is having a sitewide sale, with 24% off its viral heatless curlers.
? Sephora: Stock up on beauty favorites during the semiannual Sephora Savings Event, which offers tiered discounts through Nov. 11 with code SAVINGS. Rouge members get first pick, and VIB and Insider shoppers can start shopping on Nov. 5.
Early Black Friday clothing and accessories sales
Save on shoes, activewear, jewelry and more
Old Navy makes cold weather outfitting a breeze. For up to 50% off, layer this puffy coat in four different colors.
Fit right in with this season's fashion trends when shopping these low-rise baggy jeans in a solid buy one, get one free deal.
Keep yourself toasty from head to toe with this stylish striped beanie from adventure brand Hunter. Its stackable discount at Saks brings it down to a whopping $30 off.
Pairing well with a silk skirt or a pair of denim, this dressy cardigan from Lands' End can be added to your wardrobe for half off.
A deals editor at Underscored, Jacqueline, admits it was tough deciding between the brand's stylish purses and accessories, but she ultimately couldn't pass up this zippered wallet with card slots on its side.
Currently burning a hole in jewelry on sale for 20% off during Baublebar's early Black Friday sale. Choose your own initial or pick one to gift a loved one.
A cashmere sweater top for under $100? Practically unheard of. Banana Republic has just that (and tons of cozy styles and colors) on sale with an additional 20% stacked at checkout.
Winter boots can skew on the pricier side, especially for quality ones that'll actually keep you from slipping while holding warmth inside. Luckily, Sorel has deals on some of its top sellers ahead of impending cold weather.
? Aday: Build out your capsule wardrobe of office essentials and smart casual attire at Aday. From work trousers to longline blazers you’ll be able to take your outfit from day to night at a discount. Save $50 off your first order of $300+ with code CNN50.
? Aéropostale: The holidays have arrived early at Aéropostale. Right now you can buy one pair of jeans and get a second free, and take 50% to 70% off its plethora of seasonal joggers, sweaters and on.
? Aurate?: Through Dec. 31, Underscored readers can get 35% off earrings, giftable necklaces and more with code CNN35 at Aurate.
? Banana Republic: The clothing destination for elevated workwear marked down its new holiday collection — a whopping 40% off full-priced purchases, plus an extra 20% off sale items through Nov. 11.
? BaubleBar: Don’t break the bank on jewelry gifts. Save 20% on custom jewelry that runs the gamut from initial necklaces to tennis bracelets.
? Crocs: Peruse the footwear brand’s Amazon storefront and find more than handful of the cushy shoe styles up to 60% off.
? GlassesUSA: With code EARLY40, stack an extra 40% off markdowns from designer eyeglass brands, like Gucci, Coach, Michael Kors and more — now through Nov. 11.
? JW Pei: Live with up to 55% off its fall collection, the JW Pei Black Friday Sale arrived early, with code 24BF15 giving you an extra 15% off the AAPI-owned fashion brand.
? Lands’ End: Outerwear, sweaters, PJs and more are on sale for up to 60% off with code MUMMY. While you’re at it, snag pants for under $29 with code PANTSDEAL through Nov. 15.
? Old Navy: Starting at just $4, Old Navy’s early Black Friday clothing deals run the gamut from puffer jackets to gloves for up to 40% off.
? Saks Fifth Avenue: Save on coats, hats, gloves and scarves galore. Take an extra 30% off winter fashion with code BUNDLEUP, plus free shipping with orders $49 and up with code SHIP.
? Sorel: Sorel makes shoes and apparel that will last for years to come, and now its waterproof sneakers, sherpa-lined boots and cozy slippers are up to half off.
Early Black Friday furniture and home decor sales
Save on wall art, stationery, school supplies and more
Designed for indoor and outdoor use, this rug features a subtle motif that blends with nearly any decor aesthetic. Its woven construction makes it easy to clean as guests come and go.
Ditch the pumpkins and hang up the wreaths. No one will judge you for decking the halls right now, especially when Christmas decor is up to 50% off at Birch Lane.
With the holiday hosting season upon us, ensure every guest has a seat. We love this bouclé accent chair, which is 31% off at the modern decor destination.
This bestselling sofa not only comes in multiple finishes but can be customized to your ideal configuration.
Complete with an anti-glare, matte-finish screen, the brand's popular Walden frame proudly displays photos and videos to visiting guests. Simply queue it up through the compatible Aura app.
Get 'em organized for the year ahead with this 2025 planners. Rifle Paper Co. has tons of other daily agendas and stationery on sale as part of its Workshop Sale.
As one of the brand's best value systems, this compact kit gets your clothing in order. With our exclusive CNN20 promo code, snag 20% off, and get one step closer to the Carrie Bradshaw closet of your dreams.
Black Friday Christmas tree deals are some of our favorites, given steep markdowns like this one. For $200 off, the faux Douglas Fir adds some seasonal spirit to your living space. Plus, it's already decked out with LED lights.
? AllModern: Stocked with modern furnishings and homewares, AllModern is taking up to 50% off its entire site until Nov. 21.
? Arhaus: Take 30% off upholstered sofas, sectionals and chairs through Nov. 11. Plus, when you spend on big-ticket purchases of $2,000 or more, you can save up to 20% off.
? Aura Frames: Kick off holiday gifting with a sentimental Walden frame running at a $50 discount. There’s more than meets the eye, though, with its WiFi compatibility.
? Birch Lane: A premier destination for whimiscal design aesthetics, Birch Lane is offering up to 50% off until Nov. 21.
? Burrow: Shop the Pre-Black Friday Event for a chance to save up to 50% on tons of couches, end tables and other furniture.
? Castlery: Plush sofas and wood furniture from Castlery fit right into neutral color schemes. Secure up to $600 off sitewide until Nov 10.
? Herman Miller: Save 20% on the brand’s iconic collection of 20th-century furniture and home decor. Gamers looking for a battle station upgrade will be able to save a tad more with 25% off select gaming chairs.
? Joss & Main: Considered the older sister to its companion brand, Wayfair, Joss & Main has a luxury selection that’s up to 50% off until Nov. 21.
? Modular Closets: Give your closet a little TLC with Modular Closets. The systems can thoughtfully house every item in your wardrobe, no matter your layout. Snag dozens of variations — from slim closet towers to custom builds for optimal organization — at 20% off with code CNN20.
? Rifle Paper Co.: Stock up on planners and decor, or snag wrapping paper bundles, stationery gift sets and more while its up to 70% off during the Workshop Sale.
? Steelcase: Give the gift of better posture to yourself or someone on your list with this Steelcase holiday sale. You can save up to 20% on almost every piece of office furniture the brand sells.
Early Black Friday tech and appliance sales
Save on laptops, TVs, home security systems and more
Our readers have not been able to get enough of this iPad deal. And for good reason! At just $200, it's a steal for bringing home an Apple tablet.
Samsung’s The Frame TV doubles as an art display and is a perennial favorite here at Underscored — and it's deeply discounted right now.
Our senior deals editor, Rikka, can't recommend Apple's flagship earbuds enough. The newer USB-C version is down to one of the lowest prices we've seen ahead of the holidays.
Samsung's new Galaxy Watch 7 is on sale for not just one of the first times but at one of the lowest prices we've seen since launching earlier this fall.
As the upgraded version of one of our best-tested solar generators, the Delta Pro 3 has enough juice to last you through power outages or all-day tailgates. It's also on sale for one of the first times at $700 off.
The Roku Ultra is fast and responsive, and it delivers the widest variety of streaming services through up-to-date apps. Its universal search helps find shows easily, and its rechargeable remote eliminates the need for batteries — all for a reasonable price.
This compact e-bike is perfect for cruising around the neighborhood this fall. Ahead of Black Friday, you can save over $400 with bundled accessories.
Runners like our senior deals editor, Rikka, would love these cuff-like earbuds from Bose. In fact, many Underscored staffers are believers. For a special time, they're at a rare markdown of $250 or less in most colors.
? Apple: Deals are already starting to go live on everything Apple sells. That includes its latest AirPods, iPads, MacBooks and tons of accessories.
? Best Buy: Score on all things tech and appliances from now through Cyber Monday.
? BioBidet: Take up to 40% off a new top-rated bidet ahead of the holiday season.
? Bose: Check off gifts for everyone on your list. Some of our favorite earbuds, headphones and speakers are now marked down to their lowest prices of the season. Rikka’s favorite workout earbuds, the Bose Ultra Open, are included.
? EcoFlow: Black Friday deals came early for our favorite and best-tested solar generators. These up-to-59%-off discounts will be live through Dec. 2, so there’s no need to worry about buying now and seeing better deals later.
? Lectric: Save as much as $700 (or more!) during Lectric’s early Black Friday e-bike sale, whether that’s for fall joyriding, commuting or food delivering.
? Nomad: Rikka’s favorite leather case maker, Nomad, is marking down a collection of its previous-generation iPhone 15 cases. This rare sale takes 30% off tons of different styles, including genuine leather and more rugged alternatives.
? OnePlus: Save on smartphones, foldables, tablets and smartwatches through the whole holiday shopping season.
? Otterbox: Get ahead of the holiday rush and save. Buying a single case or accessory nets you 10% in savings, while buying two ups that cash back to 15% and ordering three or more tech upgrades gets you 20% off.
? Roku: Select items like the Roku Streaming Stick 4K, Roku Ultra and Roku Express 4K+ are on sale right now.
? Samsung: TVs, smartphones, monitors and so much more are already discounted from Samsung. The brand makes some of our favorite gadgets, and now you can skip the Cyber Week rush with enticing early offers.
Early Black Friday kitchen and dining sales
Save on cookware, appliances and more
Score a coveted and editor-favorite Dutch Baby for $60 off, the lowest price we’ve seen. This discount applies to six different giftable styles.
Put KitchenAid's iconic stand mixer to the test through the holiday baking season and beyond.
This set from Our Place includes four essential pots and pans for overhauling your kitchen with some of our favorite cookware.
There’s no doubt about it: Nugget ice is the best type of ice. Make sure your Thanksgiving guests enjoy the best when you save 20% on this countertop ice maker.
This sleek spoon makes for a great serving utensil that will elevate your Thanksgiving spread at the end of the month.
Fans of FX’s “The Bear” may recognize these Hedley & Bennett aprons from the show, and now they can save on it with this early Black Friday deal.
This meal prep set made our list of the best organizers, and now you can score one for yourself and one to gift at 15% off. Just use code HOLIYAYS at checkout.
Sized up a little larger, The Dutchess is here to handle cooking for the whole family this Thanksgiving, thanks to its 6.75-quart capacity.
? Baked by Melissa: Treat your loved ones with a pack of delicious mini cupcakes from Baked by Melissa. You can save 15% sitewide by using the code CNN15. During last year’s holiday rush, our editors named its holiday cupcakes one of the best food gifts.
? Bentgo?: Get 15% off when you buy two or more items, like lunch boxes and bags, with code HOLIYAYS.
? Caraway Home: The cookware brand ushered in its Black Friday sale through the end of the year, offering up to 20% off when you spend $85 or more.
? Compartés: Compartés makes some of our favorite Advent calendars, and now you can save on a box of chocolates that’s perfect for gifting or bringing to a party as a dessert. Get 15% off with code CNN15.
? Corkcicle: Insulated mugs, commuter cups, tumblers and more are 20% off sitewide.
? Gir: Save on a series of foolproof kitchen staples in its Build Your Own Bundle sale. Buying any combination of three or more tools will net you a 20% discount. Just make sure to apply the code BYOB at checkout.
? Great Jones: Snag cutting boards, Dutch ovens and ceramic dishes for up to 50% off through Dec. 2.
? GE: Until Nov. 6, save $200 on the GE Profile Indoor Smoker and on the GE Profile Smart Mixer.
? Hedley & Bennett: Stylish aprons, cookware and more are up to 40% off.
? HexClad: Premium kitchen essentials like griddles, cookware sets and sauté pans are up to 30% off.
? KitchenAid: Early Black Friday deals are live on tons of the company’s signature appliances, including its beloved stand mixer, companion accessories and so much more.
? Material: During the brand’s The Last Bite Sale, you can take up to 63% off an assortment of kitchenware from the makers of what we deem to be beautiful products for the home cook.
? Our Place: The stylish cookware brand is offering up to 40% off its bestsellers, including the cast-iron Always Pan, Perfect Pot, Wonder Oven and Dream Cooker.
? Volcanica Coffee: From coffee gift bundles to individual bags of beans, tend to your need for caffeine with this 20% discount when using code CNN20OFF at Volcanica Coffee.
Early Black Friday pet sales
Save on toys, treats and more
A favorite dog crate among Underscored editors, this pick from Diggs features a folding design that is made from rust-resistant materials.
Gift the dog lover in your life this adorable custom pet portrait. It's $20 off until Nov. 10.
? Approved by Fritz: The small, woman-owned business, Approved by Fritz, has a curated collection of whimsical petwares. With code CNN15, you can unlock 15% off the collection, including a checkered dog bed and an editor-favorite colorblocked leash.
? Chewy: In a pre-Black Friday sale, take up to 40% off assorted pet categories through Nov. 24, plus buy three, get one free hard goods. Any purchase of $100 and up through Nov. 3 gets you a $30 gift card.
? Diggs: Diggs is clearing out a collection of its Underscored-favorite dog accessories. That includes its signature crates as well as harness sets, leashes and so much more. Everything is up to 50% off while this rare sale is live.
? Petco: Petco has launched a new holiday shop to get your furry friends in on the early Black Friday deals. Enjoy buy one, get one free promotion on dog treats and toys, plus more.
? West & Willow: Save $20 when you spend $75+ on custom pet portraits and accessories until Nov. 10.
When is Black Friday?
This year, Black Friday lands on Nov. 29, which continues its tradition of falling on the Friday right after Thanksgiving.
When do Black Friday deals start?
In recent years, Black Friday has morphed from a single day of savings into a weeklong event. It used to be that deals would go live at midnight on Friday, but now there’s a build-up of price cuts and sales. For 2024, discounts will start going live on Nov. 22 during what has become known as Cyber Week.
Some retailers will be starting the savings even earlier. In years past, retailers have opted to offer early flash sales at the very beginning of November to give shoppers a taste of what is to come at the end of the month. There are also events like October Prime Day and Target Circle Week that take an even earlier approach to helping you check off holiday gift lists.
Which retailers participate in Black Friday?
All the biggest retailers will be getting in on the action for Black Friday. That includes big-name storefronts like Amazon, Best Buy, Target and Walmart, as well as individual brands and retailers like Apple, Lululemon, Sephora and more.
What kinds of deals can we expect to see?
Nearly every retailer you can imagine will join in on the Black Friday season, and each category should see sizable discounts. The shopping holiday is a great chance to knock presents off your list, whether hunting for home goods, the latest tech, appliances, clothing or just stocking up on household essentials.
Expect price cuts on the latest Apple gear including AirPods, Apple Watches, iPads and MacBooks. Some of our favorite appliances and gear for around the house will be getting in on the savings as well. That means Black Friday will be the perfect time to save on a new Ninja appliance, Dyson vacuum and other essentials.
Who has the best Black Friday deals?
The best Black Friday deals aren’t going to be found at just one retailer. We’ve been covering the whole holiday shopping season for over a decade combined, and each year the competition between stores has only heated up. Amazon may undercut Best Buy on a certain product, while Walmart steps in and price matches an all-time low discount from Target. That means you’ll have to shop around to get the best price.
Or you could leave it to us at CNN Underscored. We research to find all the season’s best deals for you, so you can cut right to the chase and save. Each team member, including Underscored’s deals editor Jacqueline Saguin and associate deals editor, Elena Matarazzo, is dialed into a specific beat to help surface the best of the best deals. That ramps up even more throughout the holidays as the rest of the Underscored team taps in to help track down discounts.
Is Cyber Monday better than Black Friday?
No. Lately, the difference between Black Friday and Cyber Monday has become less noticeable. It used to be that Black Friday would encourage shoppers to head to brick-and-mortar locations to score doorbuster deals, while Cyber Monday would ramp up the digital offers. But that hasn’t been the case lately, and that means many of the same deals from Black Friday will last through Cyber Monday.
Tons of offers will be popping up at different points throughout Cyber Week. So, if you’re looking to shop the best discounts online, you’ll have to tune in on Black Friday, not just Cyber Monday.
Why trust CNN Underscored?
Quite simply, our goal is to save you money. As senior editor, Rikka has been doing that very thing for nearly a decade, and that kind of experience extends to the rest of our team of deals editors. Being an advocate for buyers to make sure we’re only recommending the best prices on the best products is what we’re all about.
Rikka Altland is CNN Underscored’s senior deals editor. Using her nearly decade of experience in the space, she covers all things discounts and savings as well as product launches on the latest reveals and gadgets. You’ll find Altland exploring trendy new restaurants or cheering at Rangers games.
Jacqueline Saguin is the deals editor for CNN Underscored based in NYC. She covers all the best deals for your wallet as well as the latest product launches.
Elena Matarazzo is an associate editor covering deals at CNN Underscored. The Brooklyn-based journalist is dedicated to finding the best deals for Underscored readers. You can find her looking for the best place to get a matcha; walking her senior dog, Teddy; or catching up on "The Real Housewives."
