As We Are

INTRODUCING AS WE ARE

05 AWA freckles yaminah

• Video Video

• Video [object Object]

Why every freckle contains a story

Some people might think freckles are just "cute," but these small clusters of cells are surprisingly loaded with meaning.

01 AWA eyebrows sophia

• Video Video

She’s bullied for her brows. Who decides what’s beautiful?

Karamo Brown

Courtesy of Karamo Brown

How Karamo Brown battled through hair loss insecurities

01 AWA nails

• Video Video

Why we’ve been painting our nails for centuries

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PARIS, FRANCE - MARCH 03: Fashion twins Ami and Aya "AmiAya" are seen ; a guest wears a pink polo shirt, a purple shiny puffer coat, a guest wears a blue shiny glittering puffer coat, outside Lacoste, during Paris Fashion Week - Womenswear Fall/Winter 2020/2021 on March 03, 2020 in Paris, France. (Photo by Edward Berthelot/Getty Images)

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Pamela Anderson walking on the red carpet at the 2024 Metropolitan Museum of Art Costume Institute Gala celebrating the opening of the exhibition titled Sleeping Beauties Reawakening Fashion held at the Metropolitan Museum of Art in New York, NY on May 6, 2024. (Photo by Anthony Behar/Sipa USA)

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Thin eyebrows are back, but should they be?

NEWARK, NEW JERSEY - AUGUST 28: Dove Camerson attends the 2022 MTV VMAs at Prudential Center on August 28, 2022 in Newark, New Jersey. (Photo by Dimitrios Kambouris/Getty Images for MTV/Paramount Global)<br /><br /><br />NEW YORK, NEW YORK - MAY 06: Cardi B attends The 2024 Met Gala Celebrating "Sleeping Beauties: Reawakening Fashion" at The Metropolitan Museum of Art on May 06, 2024 in New York City.?(Photo by Arturo Holmes/MG24/Getty Images for The Met Museum/Vogue)<br /><br /><br />LONDON, ENGLAND - FEBRUARY 15: Florence Pugh attends the World Premiere of "Dune: Part Two" in London's Leicester Square on February 15, 2024 in London, England. (Photo by Samir Hussein/WireImage)

Dimitrios Kambouris/Getty Images; Arturo Holmes/MG24/Getty Images; Samir Hussein/WireImage/Getty Images

The creatives pushing nail art to sculptural new lengths

Elizabeth Banks as “Hope Goldman” in the thriller, SKINCARE, an IFC Films release.

A celebrity facialist’s murder-for-hire case was worthy of a Hollywood thriller. Now it is one

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Miss?South Africa?finalist at center of nationality row to compete in Nigerian pageant instead

Yerim Lee undergoes a beauty treatment in South Korea.

Courtesy _Lee @taxinoodle_

What it’s like to undergo 15 beauty treatments in just 3 days in South Korea

Alma Cooper, Miss Michigan USA wins Miss USA 2025 at the 73rd annual Miss USA Pageant at Peacock Theater on August 4, 2024 in Los Angeles, California.

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New Miss USA crowned, capping tumultuous year of pageant controversy

LOS ANGELES, CALIFORNIA - AUGUST 01: Addie Carver, Miss Mississippi Teen USA (C) is crowned Miss Teen USA onstage during the 73rd Annual Miss Teen USA Pageant at Peacock Theater on August 01, 2024 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)

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Mississippi’s Addie Carver wins controversy-hit Miss Teen USA pageant

Mandatory Credit: Photo by Chelsea Lauren/Shutterstock for Miss USA (14131799fk)
Miss Utah USA 2023 Noelia Voigt and Teen USA - New Jersey teen UmaSofia Srivastava
72nd Miss USA Pageant, Show, Grand Sierra Resort, Reno, Nevada, USA - 29 Sep 2023

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After a scandalous year, Miss Teen USA and Miss USA pageants return