Finding the right bra is no easy task. Fit and comfort are the most important components of a good one, and unearthing a brand that is able to achieve both — simultaneously — is much harder than it should be. Throw in our desire for something that is pretty too, and it’s nearly impossible.
If you’re like me, you’ve come across ads for ThirdLove while scrolling through Instagram. With taglines like “Ready for a bra that fits?” and “Bras and underwear for every body” and some eye-popping stats — its bestselling 24/7 Classic T-Shirt Bra has more than 59,000 positive reviews, and its 24/7 Perfect Coverage Bra had a waitlist of 1.3 million before it even launched — this intimates brand had me intrigued. Unlike most bra companies, ThirdLove offers half-cup sizes and an online quiz to help you find your perfect fit.
ThirdLove's #1 selling bra promises a perfect fit and all day comfort so you can feel supported in any style you choose.
Like many women in America, I have long been in a bra funk. Backstory: I’ve been wearing the same bra size since high school. In the two decades that have followed, things have changed — pregnancies resulting in weight gains and losses, not to mention nursing multiple babies — and as a result, my 34C bras no longer work for me. Gaping cups, back bands that ride up and pinching straps are among my ill-fitting complaints.
So, I tried out ThirdLove’s “Fit Finder” quiz, which, FYI, more than 16 million women have taken since the brand was founded eight years ago. The 10-question process took a little more than a minute and included disclosing my standard size, where my bras are typically from, how my cups fit lately (do they gape? Do they overflow a little or a lot?), what hook I typically wear my bra on and my breast shape (there were nine shapes to choose from). At the end, it was revealed that my correct size was a 36B?. I was…skeptical. I’m a 34C.
And then my 24/7 Classic T-Shirt Bra arrived in a 36B? and not only did it fit perfectly — seriously, it’s the best-fitting bra I’ve ever worn — but it’s also ridiculously comfortable. I literally gasped when I put it on because it’s that wonderful. To say I’m astounded that this online quiz was super accurate would be an understatement. The best part? The bra is pretty too.
“Women are no longer accepting the plastic versions of the female form that we were spoon-fed by brands for so many years,” ThirdLove founder Heidi Zak explains to CNN Underscored. “We currently carry the most sizes in the industry, at 80 sizes from cups AA to I and band sizes 30 to 48, and we’re not stopping there. We want every woman to have a perfectly fitting bra.”
Beyond the perfect fit, ThirdLove’s bras are all tagless, have foam-padded hook-and-eye closures (no scratching!) and are chock-full of support — but not in a clunky, over-the-shoulder-boulder-holder type of way. Instead, the brand is churning out beautiful, silhouette-uplifting designs that flatter and emphasize your natural cleavage, no matter how big or small that cleavage is. We had several additional reviewers try the bras in sizes ranging from 32H to 34A?, and our verdict was unanimous in terms of support and comfort.
If you’re like me and find yourself in a bra rut, take ThirdLove’s Fit Finder quiz ASAP and treat yourself to one of the brand’s truly lovely wares. I’ve detailed my favorites below, all of which are worth the investment.
The bras
Meet the bra that made the ThirdLove name. With nearly 60,000 reviews and a solid 4.5-star ranking, the bra is available in cup sizes A to H and bands sizes from 32 to 44. Plus, it comes in nine colors like espresso, soft pink and sultry taupe. Stats aside, what makes this bra the brand’s marquee is the second-skin fit, the incredibly soft micro jersey and the beautiful design (seriously, the pleated straps are so pretty). Made with ultra-thin memory foam cups that seemingly form to your body, this bra’s name is on point because you’re going to be wearing it 24/7.
If you’re a lover of deep V-neck T-shirts, then meet your new favorite bra. Lined with removable padding, Third Love’s version of a push-up bra enhances and emphasizes your natural cleavage, thanks to the plunging design and that sheer mesh overlay.
Edged with silicone on top and bottom to stay in place, this strapless wonder does just that — it stays put without any pulling or tugging. Each bra also comes with two sets of removable straps (clear and the color of the bra) that can be worn multiple ways — halter, one-shoulder, straight or crossed in the back. Now, that’s some versatility.
The underwear
If the 24/7 Classic T-Shirt Bra is ThirdLove’s essential bra, the Comfort Stretch line is the essential underwear. Made of nylon and spandex, the no-show bikini is paper thin and stitch-free for a second-skin feel on your body. Available in eight colorways, the underwear comes in sizes XS to 3X.
Comfort Stretch also comes in a thong, which has a midrise in front and the same ultra-thin composition.
The loungewear
This set comes with ThirdLove’s luxuriously soft and cozy French Terry Shorts and French Terry Sweatshirt. This combo is perfect for a lazy day on the couch or taking those casual Friday video calls.
