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The annual Amazon Holiday Beauty Haul sale is one of our favorite fall events to shop, and all the deals just went live. After years of writing about beauty, I’ve found that price isn’t necessarily an indicator of quality. It’s an area where the drugstore dupe of that expensive cleanser might be better than its pricier version or where a $30 tube of mascara might just actually be worth it.

Luckily, our job at Underscored is not only to help you figure out what to buy but when to buy — and one of the best times to do so is right now, during Amazon’s fall beauty sale. Now you can score deep deals on all things makeup, grooming and hygiene products.

Grooming and hygiene gadgets

Editor Favorite

Our senior deals editor, Rikka Altland, finally caved and bought an electric toothbrush during Prime Day. This is the model she has been using for a few weeks now and totally recommends — especially at 50% off in the Black or White colors.

Ditch traditional floss in favor of this discounted electric water flosser. It features a rechargeable battery and is now $20 off.

Get a closer shave than ever before with this 2-in-1 electric razor from Braun. You can save $80 right now while also scoring the second-best price we've seen at Amazon.

It might only be $20, but this hair dryer will get the job done. It comes with some attachments for more specialized looks, including a concentrator and volumizing diffuser.

BabylissPro makes some of our other favorite accessories for your morning routine, and now you can save $38 on its popular hair straightener.

Skin Care

TruSkin's anti-aging retinol serum is chock full of hyaluronic acid and vitamin E to help fend off wrinkles. Plus, clipping the on-page coupon means you can take an extra 30% off if this is your first Subscribe and Save order. Or you can click Redeem to secure a brand promotion of 10% off.

Editor Favorite

We found that this sleeping mask was worth the extra money after putting this overnight beauty product?to the test. There's a reason that this is a?fan-favorite moisturizing mask, and now it's nearly 30% off in the Peppermint flavor.

Save 25% on this hydrating hyaluronic acid serum while it's down to the best price of the year. If you're not ready to splurge on CeraVe, this is the next best option to help replenish your skin's protective barrier.

Save 42% on this anti-aging daily facial moisturizer while it's down to a new Amazon all-time low price as part of the retailer's Holiday Beauty Haul sale.

We asked experts what their favorite eye masks were, and these Grace & Stella ones topped the list because of their affordable price, which is even more affordable right now when you clip the on-page coupon.

Makeup

Best Tested

Maybelline SuperStay Matte Ink Liquid Lipstick is a drugstore-brand lipstick that you’d never guess was budget priced based on how incredibly well it stays put all day long. It’s also available in 35 colors, including funky shades like blue and black.

Editor Favorite

These expert-recommended towelettes belong in everyone's makeup routine. They're some of the best makeup removers you'll find and also help tackle bacteria, dirt and oil. Plus, they’re dermatologist and ophthalmologist tested. Clip the on-page coupon to knock the price down a little more to this great discount.

This lip liner includes a built-in sharpener and comes in one of several different colors.?Save 40% for a limited time and score the best price we've seen in months.

This makeup blending brush can be used with both wet and dry products, thanks to densely packed bristles that provide uniform coverage for foundations and blushes.

Earlier this year, we talked to experts to find out the best tinted moisturizers on the market. This was one of the top picks, which stood out due to its fragrance-free formula.

Oral hygiene

Editor Favorite

This kit includes 22 treatments that Crest claims will remove years’ worth of stains. That's alongside two one-hour express treatments at one of the best prices that we've seen.

Step up to the even brighter results of these Radiant Express Whitestrips. This kit includes 20 treatments that are improved by a bonus LED accelerator light.

Touch up those smaller teeth stains with this whitening pen. I love that it's portable enough to travel with or just keep in your bag for daily use.

If you'd rather just rely on a whitening toothpaste to keep your smile looking its best, this 3D White option from Crest is an easy recommendation at 20% off.

Get your pearly whites, well, whiter with Crest. This kit contains 10 treatments, plus light technology, meaning you can remove years of stains for a smile that rivals that of a professional service. This kit is now a penny away from the lowest price we’ve seen since 2020.

How we chose the best deals from Amazon’s Holiday Beauty Haul

Retailers are already beginning to prepare for Black Friday. All the Cyber Week festivities might be over a month away, but the early deals are starting to pour in. Amazon is getting the ball rolling with a more specialized sale focusing on beauty, and we dove in to check out what’s worth shopping.

Among hundreds of deals, we were able to dig through and find the best offers you should shop for right now. That includes deals on some Underscored-approved brands, expert-recommended products and other essentials.

Why you should trust CNN Underscored

There’s more to Underscored than just the CNN brand name. Our editors have been covering deals for decades and have tons of experience saving our readers money. That’s the main goal, after all.

We also bring our expertise to far more than just the deals front. CNN Underscored also has specialists who are constantly reviewing and testing the latest tech, beauty products and home goods, so all that hands-on experience means we can recommend products we’ve used ourselves.

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Rikka Altland Senior Editor, Deals

Rikka Altland is CNN Underscored’s senior deals editor. Using her nearly decade of experience in the space, she covers all things discounts and savings as well as product launches on the latest reveals and gadgets. You’ll find Altland exploring trendy new restaurants or cheering at Rangers games.