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We don’t know about you, but our beauty routine could definitely use a refresh, and there are a whole lot of Black-owned beauty brands that have award-winning, top-rated products we’re dying to try (and beauty staples we already use and love).

Ahead, we’ve rounded up some of our favorite Black-owned makeup, hair and skin care brands that dedicate themselves to inclusivity for all skin tones, skin types and hair types. Be sure to check out our Black-owned businesses for everyday essentials too.

KNC Beauty

KNC Beauty

Beauty connoisseur and entrepreneur Kristen Noel Crawley knew she wanted to create her own natural lip mask when she spotted some on a trip to Tokyo, and thus, KNC Beauty was born. Now the brand has a line of lip care products, as well as skin care masks for your eyes and face.

Fenty Beauty

Fenty Beauty Gloss Bombs

We still can’t get over how we felt when we were first introduced to Fenty Beauty — especially when it came to the extensive shade range of the brand’s complexion products. It quickly became clear that Queen Rihanna had outdone herself yet again. Even if we aren’t sure when her next album will arrive, we’ll gladly keep shopping the brand’s glittering highlighters and pigmented lipsticks.

Bevel

Bevel

Tristan Walker created Bevel to enhance the grooming experience for people of color by developing products that meet the needs of coarse and curly hair. The brand offers everything you can think of, from face wash to shaving cream to aftershave so that you can curate your grooming routine exactly how you like.

Ami Colé

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Born in Harlem, New York, and inspired by founder Diarrha N’Diaye-Mbaye’s Senegalese heritage, Ami Colé offers makeup essentials for melanin-rich skin. Keeping it clean and simple, the brand offers eight products with a you-but-better approach, including tinted moisturizer, concealer and lip oil.

Beauty Bakerie

Beauty Bakerie Face Flour Baking Powder

Beauty Bakerie stands out from other makeup brands partly because its packaging and products resemble those that you’d find in an actual bakery. With options like Blending Egg Beauty Sponges housed in an egg carton, founder Cashmere Nicole’s brand is super sweet. Not only is the brand cruelty-free but it’s shade-range inclusive, even numbering its complexion products from darkest to lightest as an acknowledgment and prioritization of deeper skin tones.

Pat McGrath Labs

Pat McGrath Labs

Pat McGrath is one of the world’s most legendary makeup artists, so it comes as no surprise that her makeup brand is truly exceptional as well. From lipsticks and eye shadow palettes to concealers, the brand’s products are known industry-wide for stunning pigment and coverage, with opulent packaging to match.

Oui the People

Oui the People Rose Gold Sensitive Skin Razor

Founded by Karen Young, Oui the People is on a mission to deliver products that work and help you feel confident in the skin you’re in, not what society wants you to be. From a rose gold razor that we named the best luxury razor to an exfoliating Resurfacing Body Serum, this brand offers all the body care products you’ll need for your next self-care day.

Briogeo

Briogeo

Briogeo?is the hair care brand that should be on the top of your wish list. Founded by?Nancy Twine?after she was unimpressed by other solutions on the market, Briogeo was created to treat hair the way we treat our skin. Better yet, each product is cruelty-free and formulated with mostly naturally derived ingredients, inspired by Twine’s grandma’s homemade recipes.

The Lip Bar

The Lip Bar

If we’re on the hunt for a new lip product, The Lip Bar is always one of our first stops. Melissa Butler started making clean lip products in her kitchen to address the lack of diversity in the beauty industry — and to avoid the chemicals found in other beauty products. Now her vegan and cruelty-free brand has expanded to include makeup from eyeliner to tinted moisturizers suitable for all skin tones.

Uoma Beauty

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“Uoma” means “beautiful” in Igbo (a common language spoken in Nigeria), a name well-suited for a brand committed to rewriting the rules of inclusivity and diversity in beauty. Founded by beauty industry veteran?Sharon Chuter, Uoma is inspired by self-expression, colorful living and Chuter’s own African pride. The brand’s?Say What?! Foundation?is available in 51 different shades, and each of its?Badass Icon Matte Lipsticks?(which we named?the best moisturizing matte lipstick) are named in honor of an influential Black woman.

Golde

Golde

Superfoods are at the center of beauty and wellness brand?Golde. Founded in Brooklyn, New York, by?Trinity Mouzon Wofford, Golde wants to make wellness accessible and fun through its selection of products that are natural and vegan.

Bread Beauty Supply

Bread Beauty Supply

Founded by Maeva Heim, Bread Beauty Supply just wants to simplify your wash day — and we love that for us. The collection includes an assortment of hair care and styling products that are sure to have your tresses looking great.

Pound Cake

Pound Cake beauty

You may be familiar with how foundation should be matched to your skin’s undertones, but did you know the same is true for your lipstick? That’s where Pound Cake comes in. Founders Camille Bell and Johnny Velazquez created a beauty brand around making one of the most intimidating makeup products to shop for — red lipstick — a successful experience for all. As the brand explains, your lips’ natural color will affect how a lip color will look on you: “Someone with pink lips and someone with deep-brown lips wearing the same lipstick will achieve different results.” So, the brands hero product offers comes in a range of red shades so every skin tone can find its perfect shade.

Pound Cake’s signature semi-matte lipstick comes in six red shades, each suited for different lip tones. It was created by women of color chemists and tested by makeup artists to ensure a quality lip color that actually flatters all skin tones.

Nuebiome

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During his work as a nurse anesthetist, Nuebiome founder Ricardo Gray found that the hospital’s drying environment was causing his hands to suffer. He set out to create the perfect hand cream and launched Nuebiome in 2022 with his ideal formula that absorbs quickly, isn’t greasy and, most importantly, keeps hands hydrated. The key to his hand cream, and the rest of Nuebiome’s skin care products, is the probiotic-infused formulas that nurture the skin’s microbiome and support its barrier function.

Mented Cosmetics

Mented Cosmetics

The search for the perfect nude lipstick for women of color inspired KJ Miller and Amanda E. Johnson to create their own makeup line: Mented Cosmetics. The collection of lip glosses, foundations and blushes is meant to complement every skin tone, from fair to deep.

Black Girl Sunscreen

Black Girl Sunscreen

Shontay Lundy founded Black Girl Sunscreen to combat the idea that Black people don’t need sunscreen, a product many shy away from because of the white cast some formulas leave behind. So, of course, Black Girl Sunscreen doesn’t do that at all. The formulas apply clear and are made without harmful chemicals for no-fuss sun protection.

Pattern Beauty

Pattern Beauty

We often look at actress?Tracee Ellis Ross’ luscious locks and think, “How can we get our hair like that?” With her hair care line,?Pattern Beauty, the celeb wants us to embrace and celebrate our unique textures and curl patterns by giving us a collection of products that supports our hair goals.

Black Opal

Black Opal

Black Opal became Black-owned in 2019, but it has long been known to provide makeup essentials that really work for people of color at an affordable price. From matte lipsticks to setting powders, Black Opal is sure to carry a product you need to add to your collection.

Moodeaux

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In an industry dominated by male, Euro-centric noses, Moodeaux sets itself apart as a female-founded, Black-owned fragrance brand. Led by Brianna Arps, Moodeaux and its clean fragrances take a fresh approach, focusing not only on how the scents smell but how they make you feel.

Scotch Porter

Scotch Porter

When you look good, you feel good. It was this mindset that inspired?Calvin Quallis?to quit his corporate job and create grooming products that make people feel good. From treating ingrown hairs to getting that fresh cut, Scotch Porter is on a mission to be there for you at each step of your grooming journey.

Hyper Skin

Hyper

Desiree Verdejo suffered from hormonal acne and hyperpigmentation but couldn’t find a product that worked for her. On a mission to make one herself,?Hyper Skin?was born. The brand is known for its cult-favorite brightening serum that hundreds of reviewers can’t get enough of.

Juvia’s Place

Juvia's Place

Chichi Eburu?founded Juvia’s Place after struggling for years to find makeup that enhanced the dark hues of her skin tone. The collection is filled with everything from?eye shadow palettes with spectacular color payoff?to?foundations with rich shade ranges, all created to celebrate the vibrancy of Africa.

Eadem

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Eadem is redefining the beauty industry with inclusion in mind. Rather than just paying lip service to the idea of diversity, the brand has a team of chemists, dermatologists and testers — all women of color — dedicated to creating products that work for and not against your skin’s natural melanin.

Cécred

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Béyonce is not just a pioneer in the music industry. The star has taken the hair care world by storm, inspired by her mother’s salon business that mixed mainstream products with textured hair care. Launched in February this year, the brand’s keratin recovery science — found in products like the Fermented Rice and Rose Protein Ritual and Reconstructing Treatment Mask — is cutting-edge, replenishing hair with bioactive keratin, honey and lactobacillus ferment through replacing depleted proteins.

Mielle Organics

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Created by the “Queen of Hair” Monique Rodriguez, this multicultural hair care brand has a health-conscious approach. It aims to promote healthy hair and scalp preservation through products like Rice Water Moisturizing Milk and Pomegranate and Honey Coil-Sculpting Custard designed for curly hair.

TPH by Taraji

black beauty brands underscored

Taraji P. Henson is a beauty icon, so we couldn’t wait to get our hands on her hair care line. The line was created to embrace how versatile Black hair is, ensuring that scalp care is the number-one priority. From a Master Cleanse Scalp Wash to a Honey Fresh Clarifying Shampoo, TPH features products that will provide a deep clean and targeted treatment for any hair type.

Rosen Skincare

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Jamika Martin?founded Rosen Skincare to help those with acne-prone skin feel more confident, not only in themselves but in the products they’re using. The brand is committed to avoiding questionable ingredients to help consumers understand what exactly they’re putting on their face. Rosen is both a thoughtful and affordable brand, which is why purchasers are obsessed with its products.

Danessa Myricks Beauty

danessa-myricks-beauty

Each Danessa Myricks Beauty product is multipurpose, which comes from the founder’s own background as a self-taught makeup artist and unique approach to her work. From sparkling chrome pigments to flexible base shades, the expert-approved brand has everything you need to create a showstopping look.

Unsun Cosmetics

Unsun Cosmetics

Katonya Breaux (who, we might add, is the mother of musician Frank Ocean!) was frustrated with the selection of clean sunscreen products for women of color, so naturally, she decided to create her own. The brand carries multiple sunscreen products, from face and body highlighters to hand creams that won’t leave a white cast, all the while being environmentally friendly.

Buttah Skin

buttah-skin-brand

Since its launch in 2018, Dorión Renaud’s Buttah Skin has built a devoted fan base that loves the brand’s accessible approach to skin care for melanin-rich complexions. Initially made to empower Black men in their skin care journeys, the line’s moisturizers, serums, masks and more have become favorites across many binaries.