The wait for Cécred, Beyoncé’s highly anticipated hair care brand,?is officially over. The just-launched line, which the global powerhouse announced earlier this month after hinting at the venture last May, is available for purchase online and consists of eight cruelty-free products powered by the brand’s patent-pending bioactive keratin ferment.
Rooted in the belief that hair is sacred and designed with all hair types and textures in mind, the lineup includes everything from shampoos to a hair treatment mask, with prices ranging from $30 to $52. The brand also has a cosmetic bag, a ritual shaking vessel, and product kits and bundles available for purchase.
We have yet to get our hands on the products (we’ll report back when we do). For now, keep scrolling for a look at all that the line has to offer.
Formulated with exfoliants, fermented purple willow bark and tea tree oil, this shampoo and scalp scrub gently removes product buildup and residue. It’s also free of silicones, SLS/SLES, phthalates and parabens.
Infused with ingredients like hyaluronic acid, moringa, baobab and black seed oils, this?hydrating shampoo works to cleanse, nourish and fortify hair. Suitable for all hair types, the shampoo is safe to use on color-treated hair and is infused with notes of oud, sandalwood, musk, jasmine, vetiver and violet leaves.?
For hair in need of deep hydration, this creamy conditioner, formulated with the brand’s patent-pending bioactive keratin ferment and 12 different butters and oils,?promises to soften, hydrate and define curls and coils.
Infused with the brand’s African oil blend, the sealing lotion defines and moisturizes curls, while fighting frizz.
Designed to be used after shampooing and before conditioning, this hair treatment mask repairs damage from heat, chemical and color treatments thanks to a combination of ingredients that includes squalane, sea buckthorn oil and hydrolyzed rice and wheat protein.
Created from a blend of 13 different oils including baobab, watermelon seed and coconut, this oil leaves dull and thick hair soft, shiny and nourished.
Cécred’s Fermented Rice & Rose Protein Ritual is a two-step treatment that consists of a water-activated protein powder hair rinse treatment and the brand’s conditioning Silk Rinse. Suitable for all hair types and designed to reduce hair breakage, the hair rinse treatment is infused with biotin, rose, honey and amino acids, while the Silk Rinse is formulated with ingredients like sea buckthorn oil.
