"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2021-02-26T18:14:32Z"
data-video-section="business"
data-canonical-url="https://www.cnn.com/videos/business/2021/02/26/paramount-streaming-real-world-frasier-spongebob-mc-orig.cnn-business"
data-branding-key=""
data-video-slug="paramount+ streaming real world frasier spongebob mc orig"
data-first-publish-slug="paramount+ streaming real world frasier spongebob mc orig"
data-video-tags="broadcasting industry,business and industry sectors,business, economy and trade,cbs corp,companies,internet and www,internet broadcasting,media industry,streaming media,technology"
data-details="">
Video Ad Feedback
'Real World,' 'Frasier,' 'Spongebob:' See the reboots coming to this new streaming service
"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2021-02-26T18:14:32Z"
data-video-section="business"
data-canonical-url="https://www.cnn.com/videos/business/2021/02/26/paramount-streaming-real-world-frasier-spongebob-mc-orig.cnn-business"
data-branding-key=""
data-video-slug="paramount+ streaming real world frasier spongebob mc orig"
data-first-publish-slug="paramount+ streaming real world frasier spongebob mc orig"
data-video-tags="broadcasting industry,business and industry sectors,business, economy and trade,cbs corp,companies,internet and www,internet broadcasting,media industry,streaming media,technology"
data-details="">
Video Ad Feedback
'Real World,' 'Frasier,' 'Spongebob:' See the reboots coming to this new streaming service
"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2022-03-27T17:20:11Z"
data-video-section="business"
data-canonical-url="https://www.cnn.com/videos/media/2022/03/27/cnn-streaming-service-rs-vpx.cnn"
data-branding-key="perspectives-no-logo"
data-video-slug="cnn+ streaming service rs vpx"
data-first-publish-slug="cnn+ streaming service rs vpx"
data-video-tags="broadcasting industry,business and industry sectors,business executives,business, economy and trade,cnn,companies,internet and www,internet broadcasting,labor and employment,media industry,streaming media,technology,workers and professionals,computer networks,computer science and information technology"
data-details="">
Video Ad Feedback
CNN reveals details around its new streaming service CNN+
"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2021-05-26T13:14:36Z"
data-video-section="business"
data-canonical-url="https://www.cnn.com/videos/business/2021/05/26/amazon-mgm-deal.cnnbusiness"
data-branding-key=""
data-video-slug="amazon mgm deal"
data-first-publish-slug="amazon mgm deal"
data-video-tags="amazon.com inc,arts and entertainment,business and industry sectors,business, economy and trade,companies,libraries,media industry,mgm holdings,movie and video industry,movie and video production,movies,society,television programming"
data-details="">
"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2021-02-15T17:17:48Z"
data-video-section="business"
data-canonical-url="https://www.cnn.com/videos/business/2021/02/15/justice-league-zack-snyder-cut-hbo-max-mc-orig.cnn-business"
data-branding-key=""
data-video-slug="justice league zack snyder cut hbo max mc orig"
data-first-publish-slug="justice league zack snyder cut hbo max mc orig"
data-video-tags="arts and entertainment,broadcasting industry,business and industry sectors,business, economy and trade,celebrities,companies,internet and www,internet broadcasting,jared leto,media industry,movie directors,movies,streaming media,technology,warnermedia,zack snyder"
data-details="">
Video Ad Feedback
See the new trailer for the 'Justice League' director's cut
"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2021-02-01T23:15:00Z"
data-video-section="business"
data-canonical-url="https://www.cnn.com/videos/business/2021/02/01/streaming-2021-netflix-disney-peacock-hbo-max-orig.cnn-business"
data-branding-key=""
data-video-slug="streaming 2021 netflix disney+ peacock hbo max orig"
data-first-publish-slug="streaming 2021 netflix disney+ peacock hbo max orig"
data-video-tags="broadcasting industry,business and industry sectors,business, economy and trade,companies,digital and streaming video,diseases and disorders,epidemics and outbreaks,health and medical,infectious diseases,internet and www,internet broadcasting,media industry,movie and video industry,netflix incorporated,public health,streaming media,technology,warnermedia"
data-details="">
Video Ad Feedback
2020 was supposed to be the year of streaming. Instead, it was the year of Netflix
"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2020-06-22T17:28:35Z"
data-video-section="business"
data-canonical-url="https://www.cnn.com/videos/media/2020/06/22/hamilton-movie-trailer-disney-lon-orig-tp.cnn"
data-branding-key=""
data-video-slug="hamilton movie trailer disney lon orig tp"
data-first-publish-slug="hamilton movie trailer disney lon orig tp"
data-video-tags="arts and entertainment,broadcasting industry,business and industry sectors,business, economy and trade,companies,internet and www,internet broadcasting,media industry,movie and video industry,movie release dates,movies,retail and wholesale trade,streaming media,subscription services,technology,walt disney company"
data-details="">
Video Ad Feedback
'Hamilton' movie trailer released ahead of Disney+ premiere
"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2020-05-26T21:44:46Z"
data-video-section="business"
data-canonical-url="https://www.cnn.com/videos/business/2020/05/26/hbo-max-bob-greenblatt-intv-orig.cnn-business"
data-branding-key=""
data-video-slug="hbo max bob greenblatt intv orig"
data-first-publish-slug="hbo max bob greenblatt intv orig"
data-video-tags="broadcasting industry,business and industry sectors,business, economy and trade,companies,internet and www,internet broadcasting,media industry,streaming media,technology,warnermedia"
data-details="">
Video Ad Feedback
HBO Max is here. Its boss explains why it's worth the price
"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2019-09-20T14:36:29Z"
data-video-section="business"
data-canonical-url="https://www.cnn.com/videos/business/2019/09/20/amazon-prime-video-not-netflix-orig.cnn-business"
data-branding-key=""
data-video-slug="amazon prime video not netflix orig"
data-first-publish-slug="amazon prime video not netflix orig"
data-video-tags="amazon.com inc,broadcasting industry,business and industry sectors,business, economy and trade,companies,digital and streaming video,internet and www,internet broadcasting,media industry,movie and video industry,netflix incorporated,streaming media,technology"
data-details="">
Arriving late to the streaming wars is apparently better than never getting involved in them at all. That’s what investors seem to think, at least.
Just look at the huge stock gains for ViacomCBS and Discovery so far in 2021.
The Paramount+ streaming network finally launched Thursday after a lot of fanfare, including investors sending shares of its parent company, ViacomCBS, up 90% this year.
That makes ViacomCBS
(VIAC) the second best performing stock in the S&P 500, trailing only another recent entry in the streaming skirmishes: cable network Discovery, which launched its own discovery+ streaming service in the US in January.
Shares of Discovery
(DISCA) -— which owns Food Network, HGTV, TLC and OWN as well as its flagship Discovery
(DISCA) Channel -— have more than doubled year-to-date.
ViacomCBS and Discovery join an increasingly crowded streaming landscape that includes Disney+, Comcast’s Peacock, Apple TV+, Amazon’s Prime Video, Hulu, HBO Max from CNN owner AT&T
(T) and, of course, Netflix
(NFLX).
For now, it seems that investors are hoping that as long as ViacomCBS and Discovery have a major streaming presence, consumers will follow.
But there are growing concerns about streaming fatigue. How many subscriptions will consumers really want to pay for? And isn’t the point of cutting the cable cord in favor of streaming services such as Roku
(ROKU) to save money on monthly entertainment bills?
ViacomCBS hopes that SpongeBob and Patrick will drive people to subscribe to Paramount+.
Paramount Pictures
ViacomCBS and Discovery boast big stars and popular shows from their legacy cable networks. Paramount+ came about as a result of Viacom reuniting with CBS in 2019, and is technically a rebranding of the former CBS All Access service. With the ballyhooed relaunch, big chunks of TV and movie content from the old Viacom — including TV shows from Nickelodeon, MTV, BET and Comedy Central as well as films from the Paramount studio — are being added.
But as Disney
(DIS) has clearly shown, the way to generate real buzz (and get tons of subscribers) is with new, must-see original content like “The Mandalorian” and “WandaVision.” Netflix, of course, has too many hit shows to list.
Hulu, Amazon
(AMZN) and Apple
(AAPL) feature several popular award-winning originals, and HBO Max is off to a promising start with “The Flight Attendant.”
So it remains to be seen whether Paramount+ and discovery+ will be able to produce the type of shows that people will talk about around the office water cooler (or, in this work-from-home world, on Zoom and Slack).
If not, shares of both media companies are unlikely to keep leading the market for much longer.
