UK-based web fashion store My Asho carries the work of established and up-and-coming African designers. Pictured here is a dress from Nigerian designer Tiffany Amber.
UK-based web fashion store My Asho carries the work of established and up-and-coming African designers. Pictured here is a dress from Nigerian designer Tiffany Amber.
To keep up with the momentum, My Asho opened a two-day pop-up boutique in August in London.
To keep up with the momentum, My Asho opened a two-day pop-up boutique in August in London.
My Asho -- taken from the Yoruba word "aso" which means cloth -- aims to make African clothes such as this dress from Zebra Living more accessible to international audiences.
My Asho -- taken from the Yoruba word "aso" which means cloth -- aims to make African clothes such as this dress from Zebra Living more accessible to international audiences.
Founder Dolapo Shobanjo has prioritized working with ethical brands that are creating opportunities for their communities in Africa.
Founder Dolapo Shobanjo has prioritized working with ethical brands that are creating opportunities for their communities in Africa.
The online boutique stocks a variety of womenswear, children's clothes and accessories from more than 30 African designers.
The online boutique stocks a variety of womenswear, children's clothes and accessories from more than 30 African designers.
More and more African designers are taking their fashion lines to the web in a bid to tap a larger market.
More and more African designers are taking their fashion lines to the web in a bid to tap a larger market.
Launched in 2009, My Asho says it now has clients in more than 50 countries.
Launched in 2009, My Asho says it now has clients in more than 50 countries.